Your Google Ads Structure
Is Starving
Smart Bidding
Fragmented campaigns starve Smart Bidding of the data it needs. AdStructure consolidates your account structure so tCPA and tROAS deliver the performance they promise - lower costs, more conversions, built by an ex-Google Ads engineer.
Powering Smart Bidding performance for PPC professionals
Health Score
82
Performance Trend
Waste Breakdown
Potential Savings
$4,200
+23% vs last audit
Why Structure Matters for Smart Bidding
Account structure determines whether Smart Bidding has enough data to optimize. The numbers speak for themselves.
Accounts with Quality Score of 10 pay up to 50% less per click vs baseline.
Source: (un)Common Logic
A law firm restructured their campaigns and cut CPC by 35% within 90 days.
Source: HawkSEM
Properly structured accounts saw 40% CPA reduction in the first month after enabling Smart Bidding.
Source: Merkle/Columbus
Smart Bidding analyzes over 70 million signal permutations per bid — but only when campaigns have enough data density.
Source: Google
"Consolidation allows you to get equal or better performance with a lot less granularity."
— Brandon Ervin, Director of Product, Google Search Ads
Supercharge Your Smart Bidding
Target CPA and Target ROAS need data density to perform. AdStructure gives them exactly that.
Fragmented campaigns starve the algorithm
Over-segmented accounts force Smart Bidding to optimize each campaign in isolation, spreading data too thin to learn effectively.
30+ conversions per campaign to optimize
Google recommends at least 30 conversions/month per campaign. Strategic consolidation ensures every campaign clears this threshold.
Faster learning, stable performance
Consolidated accounts exit the learning phase in 7-14 days instead of weeks, achieving target CPA/ROAS more consistently.
How It Works
Three steps to a better-performing Google Ads account.
Connect
Link your Google Ads account in seconds via OAuth. Read-only access — we never make changes without your approval.
Analyze
AI audits your account structure, identifies wasted spend, and scores every campaign with our Weighted Complexity Index.
Restructure
Review AI recommendations, approve changes in a visual editor, and apply restructuring with one click.
Everything You Need to Elevate Your Account
From initial audit to ongoing monitoring, AdStructure covers the full lifecycle of account structure optimization.
86.2
Health Score Audit
AI-powered WCI scoring analyzes campaign structure, keyword grouping, ad group relevance, and Smart Bidding readiness to pinpoint where your account is leaking money.
Waste Detection
Identify duplicate keywords, poor ad relevance, and broad match waste. Get severity-ranked suggestions prioritized by impact.
Trend Tracking
Ongoing monitoring catches unauthorized changes, budget drift, and structural decay before they impact performance.
WCI Score
Our Weighted Complexity Index quantifies account structure quality. Lower scores mean your campaigns are consolidated enough for Smart Bidding to optimize effectively.
Restructure Plans
Review proposed changes in a visual editor. Approve what you want, skip what you don't, then apply everything in one click.
What PPC Professionals Say
From solo advertisers to full-service agencies — structure matters at every scale.
"We were spending hours manually auditing account structure across 30+ client accounts. AdStructure cut that down to minutes and found issues we were missing."
Sarah M.
PPC Agency Director, Growth Digital
"The restructuring recommendations were spot-on. We saw a measurable CPC improvement within the first month after applying the suggested changes."
James K.
Performance Marketing Lead, E-Commerce Brand
"As a solo consultant managing multiple accounts, the drift detection alone is worth the subscription. I catch issues before clients even notice."
Alex T.
Independent PPC Consultant, Freelance
"The question isn't whether you should restructure. It's whether you can afford not to."
— Search Engine Land
"A logical account structure can have a dramatic impact not only on how easy it is for you to use Google Ads but also your campaign performance."
— WordStream
Simple, Credit-Based Pricing
Subscribe for monthly credits and drift detection, or buy credit packs as needed.
Solo
Perfect for solo advertisers managing a single account.
- 5 monthly credits
- Weekly drift detection
- Email alerts
Team
For growing teams managing multiple accounts.
- 20 monthly credits
- Daily drift detection
- Multi-account dashboard
Agency
Built for agencies managing client accounts at scale.
- 80 monthly credits
- Unlimited daily drift
- Team access & roles
Ready to Improve Your Account Structure?
Join PPC professionals who use AdStructure to elevate their accounts to peak performance. Start your free trial — no credit card required.
No credit card required